ARGANO
Brand Refresh
2025
Argano is a global digital consultancy that helps businesses work smarter and operate at their best. With expertise spanning strategy, performance consulting, data and intelligence, enterprise technology, and managed services, they deliver tailored solutions that drive digital transformation. To match their forward-thinking approach, we partnered to reimagine their brand—creating a fresh, clean, and modern identity with an approachable edge.
Scope
Visual Identity
Design System
Brand Strategy
Motion
My Role
Art Direction
Design
Motion Direction
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Client: Patricia Summers, Kim Troxel
Agency: Sköna
Sr. Creative Director: Janessa Mason
Storyboard Design: Gabi Tylenda
Video & Animations: Ron Edelen
Creative Strategy: Alison Michael
Copywriting: Andrew Ledford -
Argano came to us looking for more than just a refresh—they needed a brand that could keep up with where they were headed. Their identity felt like it was standing still while their business was racing ahead. The challenge: modernize their look without losing the DNA that made it theirs. The goal? A design system that felt fresh, flexible, and unmistakably Argano.
We started by digging deep—interviewing stakeholders, auditing competitors, and getting under the hood of how Argano was using their brand today. From there, we built a new strategy and brand essence to guide the evolution. Visually, we expanded their color palette, fine-tuned typography, and extended their design system to work harder across all touchpoints. The result: a timeless identity that’s modern, approachable, and ready to grow with them—whether it’s a pitch deck, a website, or what comes next.
