VERACODE

Brand Refresh
2024

In a world where threats move fast, Veracode helps builders move faster, baking security into every stage of the software lifecycle. As their product suite grew and new leadership stepped in with fresh vision, it was time for the brand to evolve too. The goal was to create an identity and voice that matched their momentum—smarter, sharper, and ready for what’s next.

Scope
Visual Identity
Design System
Brand Strategy
Motion

My Role
Art Direction
Design

  • Client: Kassia Buchholz

    Agency: Sköna

    ECD: Alan So

    ACD: Lachlan Palmer-Hubbard

    Illustration: Koivo

    Video & Animations: Ron Edelen

    Creative Strategy: Alison Michael

    Copywriting: Andrew Ledford

  • Veracode had built serious trust with developers, but their brand needed to break out of the dev corner and speak to a broader, more strategic audience. The evolution had to feel bigger, sharper, and more sophisticated, positioning Veracode not just as a tool, but as a thinking, adaptive force in the world of cybersecurity. Security isn’t the last line of defense anymore. It needs to be baked in from the beginning, evolving alongside the code itself.

    We built a bold new visual and verbal identity to match that shift. Gradient transitions and dynamic lighting effects became the foundation of the visual system, symbolizing how Veracode uncovers risks and surfaces solutions in real time. We partnered with illustrator Koivo to develop a custom illustration style that simplifies complexity, turning deeply technical concepts into clear, engaging visuals. The result was a brand that moves as quickly as the threats it’s designed to catch—smart, scalable, and ready to lead in an ever-changing digital landscape.

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